This website contains information about alcoholic beverages. Starcom USA oversees media on behalf of Jim Beam. 3 Parts Ginger Ale. Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Drink Responsibly. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. The cocktail, made from bourbon, ice and a carbonated beverage like ginger ale, gets … The campaign will air throughout 2021 on more than 20 national TV networks, including MLB Network, ESPN2, AMC, Comedy Central, ABC, Fox and NBC. Bourbon brand Jim Beam has launched a new campaign that promotes its signature Highball serve as an alternative for ‘bored beer fans’. If you continue to use this site, you consent to our use of cookies. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right.”. Crushed ice. Slice of lemon. Drink Smart® Nothing is more perfect on a clear fall day than a refreshing apple bourbon cocktail. It’s a beverage that is easy to prepare at home and share with … (CHICAGO) Jan. 6 2020 – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball.The Highball cocktail, which is made by mixing chilled Jim Beam … Jim Beam is promoting the Jim Beam Highball as a specific alternative to beer. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. Smooth. “With the launch of ‘Need a Break From Beer,’ we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it,” said Jessica Spence, president of brands at Beam Suntory. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. ... but have few opportunities at commercial … ... Jim Beam Bourbon Whiskey pairs … '); As a world leader in premium spirits, Beam Suntory inspires human connections. //alert('pressed! That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. ... Jim Beam now asks the viewer if they too … Jim Beam® Apple refreshingly lengthened with soda and lemon. (CHICAGO) Jan. 6 2020 – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. A new campaign from Beam Suntory’s bourbon brand Jim Beam is utilizing “professional refreshers” to sing the praises of the Jim Beam & Ginger Highball cocktail, a mix … Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a “super-filling IPA with aged goat’s milk.” The commercial marks the latest collaboration between the world’s No. Jim Beam® Citrus Highball Ingredients 45ml Jim Beam® White 20ml fresh lemon juice Soda water Crushed ice Slice of lemon Sprig of rosemary Preparation Pour 45ml of Jim Beam® … The new campaign launched across the US this month and encourages drinkers to order the Jim Beam Highball when they’re looking for a ‘light and refreshing’ option instead of a beer. Jim Beam TV Commercial, 'Something Different'. Simple and Delicious Jim Beam Highball Recipe. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right.”. In Chicago, Longman & Eagle has also outfitted their machine to serve Jim Beam … Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. Elegant. The campaign first aired on 4 January with a TV spot titled Need a Break From Beer. Recently, Jim Beam Citrus Highballs have risen in popularity at bars and restaurants. thespiritsbusiness.com © 2021 | Published by Union Press Ltd. | Registered No. Ingredients. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead of their next beer. The Highball drink is made by mixing Jim Beam Bourbon with ice and ginger ale. Let's Get the Party Started. Sprig of rosemary. 30ml Jim Beam… The Highball cocktail, which is made by mixing chilled Bourbon … Now Beam-Suntory has released a commercial attempting to make craft beer look pretentious, silly, distasteful, and ultimately lame. Jim Beam Bourbon is kicking off 2021 by finally encouraging drinkers to leave “beer boredom” behind and opt for a Jim Beam Highball. The cocktail is simply just a combination of Jim Beam Bourbon, ice and ginger ale. The Tequila & Mezcal Masters 2021 results, Teremana Tequila eyes one-million-case sales, Diageo threatens legal action against political group, Diageo sales fall despite double-digit Tequila growth, Beam Suntory to relocate HQ to New York City, Speyside Distillers to build single malt distillery, Brown-Forman to end Mangrove UK distribution deal, Kraken and The Vaccines record sea shanty. When a bartender asks a patron whether he'd like another beer, a couple of nearby connoisseurs interject to suggest an IPA, aged with... the milk of their goat. We found that the Suntory production system can … Viewers will immediately recognize a traditionally … The cocktail, made from bourbon, ice and a carbonated beverage like ginger ale, gets a starring role … A Japanese Highball served chill, mixed and dispensed with Jim Beam Black, soda and an orange from a Highball machine at Town Hearth in Dallas, Monday Nov. 19, 2018. Preparation: Pour 45ml of Jim Beam… A new campaign from Beam Suntory's bourbon brand Jim Beam is utilizing "professional refreshers" to sing the praises of the Jim Beam & Ginger Highball cocktail, a mix of chilled bourbon, ginger ale and ice, according to information provided to Marketing Dive. Please confirm that you are at least 25 years of age to enter this website. }); We'll Even Deliver all of the Ingredients to Your Door in the Next Hour! The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. About Jim Beam //$('#email').val(count); “We know drinkers are getting bored with beer and are looking for new alternatives. Garnish. We took over Jim Beam in 2014 and since then we are aiming to integrate the legacy of Suntory and the legacy of Beam. Such is the case with Honeybee’s aforementioned Rye-balls, as well as the Wheated Highball at Tullibee in Minneapolis, made with Maker’s 46, a wheated bourbon. $(document).on('keypress', '#comment', function(){ The advert featured … Jim Beam is pushing a new solution to bourbon’s summertime sales blues—the highball. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings. Drink Smart. Lemon wedge and green apple slices. 1 bourbon and global advertising agency adam&eveNYC. (Ben … We use cookies on this site to store information on your device. The campaign first aired on Jan. 4 with a new TV spot, “Need a Break From Beer,” across multiple national news, entertainment and sports networks, and will run nationally throughout the year. For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails. After Suntory's 2014 merger with American spirits company Beam, it's no coincidence that Jim Beam bourbon highball machines—produced by the same manufacturer, … Premium Jim Beam… The new campaign, which fist aired Jan. 4 with a new spot, “Need a Break from Beer,” focuses on the Jim Beam Highball, which is made by mixing chilled Jim Beam Bourbon … Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment whilst at home or in bars when the time is right.” The new campaign spot will air throughout 2021 on … The 2,500 square-foot Jim Beam Highball Club is equipped with high- and low-top tables, flat-screen televisions and a full service bar. Soda water. #JimBeamPH @jimbeamhighballph #JimBeamHighballPH #JimBeamHighball #Bourbon #BourbonWhiskey @eastwoodmall_ #eastwoodcitywalk #event #eventsph #lifestyle #photo … }); Terms & conditions | Privacy Policy | Cookie Policy | Please drink responsibly | Log in Fortunately, the bartender finally steps in to rescue her overwhelmed patron by suggesting a Jim Beam and Ginger highball, … Jim Beam is pushing a new solution to bourbon’s summertime sales blues—the highball. In addition to the TV campaign, Jim Beam will deploy Highball activations in baseball stadiums and will offer sampling activities across the US. About Beam Suntory With this latest innovation, representing the first new product collaboration between Beam Suntory's Japan and U.S. teams, the company hopes fans will enjoy the Jim Beam Citrus Highball … The brand will also host “Beam Gardens” — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. var now = Date.now() The Highball drink is made by mixing Jim Beam Bourbon with ice and ginger ale. Ingredients: 45ml Jim Beam® White Label. Soon, the man finds everyone at the bar has an extremely specific brew to hock. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. ©2021 James B. Beam Distilling Co., Clermont, KY, © 2021 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654. The Jim Beam Classic Highball is a refreshing drink made with Jim Beam whiskey, soda water, ice, and lemon. Jim Beam® Citrus Highball. The brand will also host Beam Gardens, which are said to be a ‘playful alternative to traditional beer gardens’. Rating: Unrated Be the first to rate & review! Refined. Ingredients: 1 Part Jim Beam® Bourbon. The advert featured ‘classic beer tropes’, including a traditionally dressed German couple ordering a Bavarian-style hefeweizen, a man pushing a ‘dark, heavy brew’, and a pair of hipsters offering an India pale ale. 20ml fresh lemon juice. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family. We'll Even Deliver all of the Ingredients to Your Door in the Next Hour! Jim Beam® Apple Highball Jim Beam® Apple Highball. A new campaign from Beam Suntory's bourbon brand Jim Beam is utilizing "professional refreshers" to sing the praises of the Jim Beam & Ginger Highball cocktail, a mix … var count = parseInt($('#force').val()) + 1; $('#force').val(count) Bourbon // Jim Beam® Glassware. In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The space can fit up to 250 individuals and features … (CHICAGO) Jan. 6 2020 – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball… Jim Beam & Ginger Highball Jim Beam & Ginger Highball. jQuery(document).ready(function($) { 03606414 | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. “We know drinkers are getting bored with beer and are looking for new alternatives. Jim Beam In addition to continuing proposing ways of drinking “Jim Beam Highballs” at restaurants and bars, we will release new television commercials and internet advertisements starring celebrity Rola, and actively promote Jim Beam ’s … Simple and Delicious Jim Bean Ginger Highball Recipe. Garnish with Lemon Wedge ... IL Jim Beam Brands Co. … Jessica Spence, president of brands at Beam Suntory, said: “With the launch of Need a Break From Beer, we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it. Jim Beam will host Beam Gardens pop-ups across the US. Let's Get the Party Started. By using this website, you agree to our privacy policy  and  terms and conditions. Highball. 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